Content Marketing: How to Attract More People to Your Blog
Image Credit: Laura Bell
Just Before You Get Started
Before you start a blog, you should honestly examine
your motives. If you’re going to blog for self-gratification or other
self-serving reasons then you will simply inhibit the growth of your
blog readership. Also, if your primary motive is making money online, then you need to re-think your purpose.
The truth is that people visit blogs because they want to find
valuable information that serves their needs. So, if you write
self-serving blog posts then you will lose big time. Having said that,
let’s now look at powerful ways of growing blog readership.
Promote Your Blog through Social Media
Social sharing is an easy way to increase the exposure of your blog
for online lead generation. Every time you write a post, you should make
sure that you embed the link to the latest post in your social media
accounts. You can use Google+, Facebook, LinkedIn Groups, and even Twitter to promote links to your latest posts.
While social media marketing channels are primarily used for network marketing, they
also play a vital role in attracting readers to your blog. Sharing
links to your latest posts gives readers an opportunity to read and also
share the links with their friends. Eventually, your readership and
subscription will grow to match your popularity in social media.
Encourage Readers to Share Blog Posts
It’s not enough for you to create and publish your blog posts
regularly. You have to encourage readers and prospects to share your
posts and content with others. You should add a call-to-action that
prompts your current readers to share links to your blog or blog posts.
To facilitate sharing, you should add social sharing buttons that allow
readers to sign into their social accounts and share or comment on your
article.
Provide Valuable Resources in Your Blog
If you want to attract visitors and convert
them into exuberant readers then you should provide FREE useful
resources in your blog. There are quite a number of things that you can
provide free. You can write and share a free downloadable eBook, a
whitepaper, a market report, or a podcast. You can also share links to
valuable resources located in partner sites or 3rd party
sites. When you share valuable resources, you will give readers a reason
to want to join your mailing list and to share the link to your blog
with others.
Be Charismatic and Approachable
Since blogging is about attracting people
and engaging them, you should learn to be charismatic and approachable.
You can easily connect with readers and establish life-long
relationships if you are witty, compassionate, and remarkable. When you
develop these traits, you will find it easier to leverage your blog as a
tool for attraction marketing. Besides that, people will want to
associate with you and even recommend your blog to their friends and
colleagues.
Use Audio Visuals and Captivating Graphics
You can also increase blog readership by creating and posting content
that features rich graphics. As part of online video marketing, you
should also post audio visuals that capture the attention of visitors.
Naturally, readers are attracted by captivating content. Images are more
attractive than plain content. So, instead of writing a plain and
boring blog post, create cool infographics and include them in your
posts. This will attract the attention of readers and give them an easy
time to digest the information and details of your blog post.
Create a Series of Great Tutorials
There is no better way of increasing blog readership than creating
and publishing a series of blog tutorials. Though you can attract some
readers, through your weekly blog posts, you stand a greater chance of
doubling blog readership by creating unique and relevant blog tutorials.
When you create tutorials, you’ll give readers the impetus to share
links to your posts.
Unfortunately, many people waste time sharing their lop-sided
opinions or writing boring subjects. It’s very important for you to
understand that some readers don’t just want a weekly dose of your
musings or rantings; they want good solid information that will add
value to their lives.
Optimize Your Blog Posts
The majority of customers and prospects use Search Engines to find
links to websites and blogs that are relevant to their needs. This
underscores the importance of search engine optimization in increasing
the visibility and traffic to your blog. If you optimize your blog posts
for targeted keywords, then you will rank higher for those keywords
than most of your competitors.
Besides optimizing your blog for the search engines, you should also
optimize them for readers. You can do this by posting unique and
relevant information that provides timely solutions that addresses their
specific needs.
Write Killer Guest Posts
You have probably heard people say “Content is King”. That’s true.
Successful blogs thrive because of good content. Writing killer guest
posts for another blog is a surefire way of increasing your exposure and
maximizing traffic back to your blog. You can write about a real life
story of someone who conquered a weakness, or someone who excelled in
his or her business, or someone who came up with a great innovation.
The other thing that you should know is that a guest post introduces
you to a new community of readers. By being a guest blogger in someone’s
blog, you will not only add value to the host’s blog, but also build a
relationship with existing readers. As you write more posts, your will influence will grow, and ultimately, you will find it easier to attract readers to join your email marketing mailing list.
To sum it up, there is no one magic formula to get readers to your
blog; it takes time, dedication, and effort to increase blog readership
and popularity. You have to be cognizant of the content marketing needs
of your readers. It also pays off to optimize your blog posts and to
encourage readers to share your content. When you back all these with an
inviting personality, you’ll attract more readers and build lifelong
relationships with them.
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